Breaking news for UK stockists: Catering for all areas of the country, Allure Bridals is all set to begin directly servicing stockists!

Striving to better partner with UK stockists, and always on the lookout for ways in which to support bridal retail in the UK, Allure Bridals announce the launch of specific sales-team members to cater for the various regions of the UK.

Sales Manger for Europe and the UK, Roberto Fissore, will be overseeing the team who will have specific responsibility for various parts of the country. Those bridal boutiques in the South will be looked after by Stephen Whitty (Stephen.W@allurebridals.com), who brings to the role 35 years of experience building loyalty and trust with retail customers. Northern Ireland and Scotland are in the safe hands of David Lawlor (David.L@allurebridals.com), whose friendly and professional commitment to customer care will foster lasting relationships. And Paula King (Paula.K@allurebridal.com), who has experience including design, sales, wholesale and retail, will be overseeing Ireland.

Understanding regional diversity and the unique challenges facing different parts of the country in terms of sales and their respective bridal demographic, is central to this new initiative from Allure Bridals. Such recognition can only be a step forward for the bridal industry, and such a move is typical of Allure Bridals; it demonstrates their continued commitment to advancing the cause of UK stockists as a whole, as well as showing a regional awareness that puts centre stage specific expertise and understanding when it comes to sales.

Additionally, in order to best support stockists, Allure Bridals’ goals include offering a UK customer service centre; an online inventory and customer service portal, as well as gowns being shipped on hangers from their China warehouse. Such initiatives are set to be in place by March 2019. See more at allurebridals. com