Spotlight on sexiness: We uncover the hottest way to cater for curves with these bridal lingerie brands…
With everything a girl could possibly need for her wedding day and honeymoon, including strapless bras, basques, body suits and slinky nightwear, Benmark has brides covered (albeit briefly. Well, covered in briefs at least), specialises in lingerie that combines the feminine with the temptress, and caters for women up to bra size 46I. Labels include Spanish brand Ivette and Dominique and Elila from the US.
Ladies will love: Ivette’s backless body, cut incredibly low…
You’ll love: Ivette’s collection, Heritage, which brings out a new range every year to complement en vogue dress fashions, and keeping you, (ahem), abreast of the latest trends.
Top tip: “Depending on the type of dresses you stock, have underwear that accommodates different cuts and necklines ready for brides to try.”
+44 (0)20 8908 2690
Patricia Eve started life as a one-woman agency in 1977 and has since, over the past 35 years, developed into a family business distributing lingerie, swimwear and nightwear throughout the United Kingdom and Ireland. Owners Pat and Mike specialise in selling to independent retailers as well as the lingerie/swimwear departments of larger stores including Harrods, Littlewoods and Freemans. The expanded brand became Patricia Eve Partners (P.E.P), and the nation’s curves have been well and truly in safe hands ever since! Patricia Eve’s shapewear collection continues to contour and shape British brides, with biggest-selling lingerie items including the ever-popular waist cincher from Miraclesuit. When it comes to ordering stock for your boutique, Pat and Mike have some sage advice: “The sheer scope of lingerie on offer would swamp a bridal retail outlet but there’s no need to carry huge stock on the premises; Patricia Eve’s continuity brochure tailors the needs of individual boutiques and means bridal shops can order only what they need, with items being shipped the same day.”
Ladies will love: Patricia Eve’s Secret Weapons Accessories (including the Va Va Voom Cleavage bra and Twinkle Toes Stiletto Stoppers – perfect for brides’ heels on a marquee lawn).
You’ll love: Patricia Eve’s Spanish line offers a great size range (shapewear can run from a size S right up to a size 5XL), and they also offer continuity items that can be replenished throughout the year, giving retailers flexibility and beautiful seasonal offerings too!
Top Tip: Patricia Eve’s Edgies briefs are amazing and feature a silicon gripper designed to offer “no ride, and no lines” under garments. Today’s brides are an adventurous lot – we say stock them pronto.
+44 (0) 1423 885374
Jupon and Jupon Petticoats
Peek inside the dazzling lingerie portfolio of label Poirier at Jupon and you’ll find 16 styles of beautiful bras; 28 styles of A-line, fishtail, and ballgown petticoats; plentiful decorative bustiers, as well as both short and long tantalising torsalettes (you are not alone if you had to look up a torsalette…). With 27 years of experience under their perfectly immaculate (suspender) belts, Jupon’s lingerie, with all its sophisticated sass and sexiness, has captivated UK brides along with upwards of 300 British retailers. (In addition, Jupon’s petticoats are stocked by approximately 1,500 retailers!). Brides continue to be besotted by the best-selling Poirier Torselette 423 for its push-up cleavage effect with deep décolleté.
Ladies will love: The varied knicker range including T-string, thong, hipster and French knicker.
You’ll love: Being able to offer petticoats that can be ordered in any size and as bespoke as the bride likes (Jupon made a purple and green fishtail petticoat this year!).
Top tip: “The ideal mix of items for a retailer is ten top pieces, including the Poirier Torselette 423, as it offers the best figure correcting. We do a starter pack for retailers – around £600 – and this covers 70% of bridal bra sizes. You use the samples to fit brides and just replenish stock when you order. All you need is a rail 12” long and the starter pack!”
+44 (0) 1753 622922