British Fashion Council have announced the launch of their ‘Great British Designer Face Coverings: Reusable, for People and Planet’ Campaign, in collaboration with with Bags of Ethics…
To exciting new campaign will manufacture and retail internationally, sustainable and reusable non-medical face coverings to use alongside existing social distancing measures.
The project, from British Fashion Council and Bags of Ethics, aims to raise £1 million with 100% of sale profits going to charity – split between NHS Charities Together Covid-19 Urgent Appeal, BFC Foundation Fashion Fund and Wings of Hope Children’s Charity.
The non-medical face coverings will be designed in London by six British designers, Halpern, Julien Macdonald, Liam Hodges, Mulberry, RAEBURN and RIXO, manufactured at Bags of EthicsTM 100% owned partner factories..
Masks will be retailed at £15 for three reusable, washable, fabric face coverings with two protective pouches. These can be bought online through britishfashioncouncil.com and through partner retailers soon including ASOS, Boots, John Lewis & Partners and Sainsbury’s (in Tu Clothing sections in selected superstores, convenience stores and online at Tu.co.uk and Argos.co.uk).
The project is part of BFC’s wider initiatives to support creative fashion businesses and individuals to survive the pandemic. It aims to instill public confidence and unite the country through creativity, prevent further depletion of medical mask supplies, champion British designers and maximize fundraising opportunities in a time of crisis.
Chief Executive BFC said:
“Fashion is a unifying force and now, more than ever, it is essential that we collaborate and come together to support each other through difficult times. Our ambition is to contribute to the fight against COVID-19, while protecting vital PPE supplies reserved for the NHS. Through this project, we will not only celebrate British designers but also champion sustainability in a time of crisis. “
Dr R Sri Ram, Chairman, Bags of Ethics: “We have always been at the forefront of supporting the public through mass behavioural changes in positive and useful ways. Since the early 2000s we helped supermarkets, and retailers reduce their single-use plastic bag consumption by 5+ billion units through sustainable and reusable bags. A new challenge arises with the Coronavirus pandemic. Our aim is to manufacture high quality reusable non-medical face coverings for the public which reduces stigma through great British design, in line with advice from our scientific community, whilst having a positive effect on both people and planet.”