It has been announced that Condé Nast have sold Brides (US) magazine to online brand Dotdash…
After putting Brides Magazine on the market last year, Condé Nast have now sold the publication to Dotdash as of yesterday. The online brand plans to focus on re-designing Brides.com, scrapping the print magazine all together.
Condé Nast, who also publish Vogue, have been cutting back in recent times, having also sold Golf Digest this week for $35 million. The terms of sale for Brides are currently unknown, however the majority of the editorial staff are expected to keep their jobs.
The New York Times reported that Neil Vogel, the head of Dotdash, said “We’re not buying this for print. We’re buying this for the editorial team and for digital.”
Having started in 1934, Brides is the oldest bridal magazine in the US. Sadly, the number of print readers has dwindled by 4 percent in the last 5 years, as brides-to-be increasingly turn to digital and social media for their wedding planning inspiration.
Formerly known as About.com, Brides’ new owner Dotdash is part of InterActiveCorp, the company behind Tinder, Match and OKCupid.
We are currently unsure what this means for Brides UK, but will keep you up to date with the latest news.