The Dessy Group launch gorgeous new ‘Lovely Bridesmaids’ collection, in collaboration with Lovely Bride…
Introducing the gorgeous new ‘Lovely Bridesmaids‘ collection, a collaboration between The Dessy Group and Lovely Bride. Designed for the modern bridal party, these gowns are on-trend, modern and seriously beautiful.
The collaboration comes after both brands spotted a gap in the market for bridesmaid’s dresses that were fresh, modern and cool, as well as being available in a range of different styles, colours and size options.
Lanie List, founder and CEO of Lovely Bride said:
Having worked with thousands of brides at Lovely Bride, we get asked all of the time ‘where can we get cool bridesmaids dresses? Until recently, we often recommended ready-to-wear shops or online sites, but our brides were always challenged to find the right sizes and colours available to them when it was time for them to order. Bridesmaid companies like Dessy were ideal operationally, but no one yet had the styles that our more fashion-forward brides at Lovely were looking for. So when Dessy approached us about collaborating, it felt like the perfect opportunity.
Dessy understands our vision for the styles our brides want, and their execution is flawless. We are thrilled to have a partnership with Dessy to give our brides something fresh and unexpected in bridesmaid dresses.
Going forward, we will continue to push the boundaries on design and introduce top trending details from the ready-to-wear market into the Lovely Bride collection, giving the bride the benefit of ordering bridesmaid dresses in her own wedding colours from dozens of colour options, and in sizes that are inclusive to all of her wedding party.
The new collection will be available in Dessy’s authorised stockists across the UK from the end of April 2020, and online at uk.dessy.com.