Leading bridal label Enzoani have announced that they are changing their name to Bridal Collective…
Today, Enzoani announced they will be rebranding to Bridal Collective. Having launched in 2005, Enzoani have various collections under their brand as well as Badgley Mischka Bride, which launched in 2014, and ÉLYSÉE that was introduced in 2019.
Mary Nguyen, CEO, said:
Our vision, from the beginning, was to grow beyond a single brand, and our mission has always focused on product and cultural diversity to promote inclusivity. We always wanted to create a distinctive line of several collections to serve the diverse bridal market.
There are many segments to the bridal market, with different tastes, budgets, sensibilities, and cultural preferences. It is not possible for one brand to serve all of these and do it well. The new brands that we have launched post-Enzoani speak to these different segments, while retaining our overall values of design-first approach, quality craftmanship, and functionality.”
The rebrand to Bridal Collective is an exciting moment for the label, enabling them to establish a distinct corporate identity. Mary Nguyen, continues:
The new name, Bridal Collective, embodies the shared values of our brands, and our cooperative approach to design. We encourage the design teams behind each brand to support each other, inspire each other, while sharing ideas, values, and authenticity. We routinely work with our retail partners to refine designs and improve pricing and functionality.
This is a pivotal moment in the reinvention of our company. We have evolved from a boutique mono-brand into a global bridal apparel house that deeply values the emotional needs of its customers and employees, cultural diversity, and inclusiveness. Leveraging our strong design aesthetic and operational strength across the various brands will allow us to continue to meet the needs of our brides and retail partners.