Despite multi award wins and accolades galore from stockists around the world, US master-brand Enzoani never rests on its very beautiful laurels. Instead, it creates another label for its dazzling portfolio
Elysée is the name of the latest offering from international house Enzoani, a glamorous label that will sit and fit between the eponymous range and the much-loved Blue collection. A blend of contemporary and the classic styling, it is also rooted in tradition where the highest quality make and statement detailing are essential ingredients in the mix.
“When designing our newest collection,” says Jeanette Stevens, boss of Enzoani Europe, “we wanted gowns that will feel accessible to most brides, without sacrificing the key elements that Enzoani is so well known for. Élysée is inspired by Neoclassical art and architecture and uses modern silhouettes to accentuate the figure and contour the shape of the body.”
The brand name is derived from the Ancient Greek word Elysium, a place or state of perfect happiness. Says Jeanette. “The word was chosen by the team as it references a bride’s wedding day, and the joy she feels.” Timeless and gorgeous is the more modern description, however! And Élysée, of course, sums up visions of Parisian chic.
The new range is a distinctly-different proposition to the other Enzoani labels, and looking to capture a significant market segment that is not currently served by the portfolio that comprises Enzoani, Blue, Beautiful and Badgley Mischka. The retail price range – £1,700-£2,500 – is highly attractive and in addition to the core 24 pieces in the range, there are no less than 14 sumptuous accessories – sleeves, veils and the 2020 favourite, capes. The size range, a comprehensive 4-34, goes across the collection but additional special sizing is available on certain styles.
Okay so the prices are ideal to attract new customers, but has anything been compromised to
“Absolutely not,” says Jeanette. “Every gown is a twist on classical forms, targeting the aesthetic of the mainstream bride. Graphic and floral laces have been used and layered over soft tulle, and there is French Chantilly lace that is perfect for those figure-flattering silhouettes. Our motto is ‘simply elegant, dramatically refined… our vision, your dream’ and that says so much.”
Great news is that Élysée will be available to bridal boutiques that are not necessarily current existing Enzoani stockists. The brand represents Enzoani’s first entry into the mainstream bridal market. It is all about high-end appeal with accessible pricing.
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