It’s always good to know the best sellers in any collection. Post Harrogate, we ask some of our favourite houses which of their new styles look like being next season’s winners…
In a collection that’s packed with great numbers, and comes from one of the biggest names in the business, that style 88003 was grabbed by stockists everywhere comes as no real surprise and should give you serious food for thought. If you missed it for any reason, get back in there for this gorgeous A-line gown in chiffon and Chantilly lace with its sheer bodice beaded with cascades of tiny pearls and crystals. Your brides get to pick from ivory/nude, or ivory/ivory. RRP is £1,629.
Contact: +44 (0)1908 615599 / email@example.com
While Now & Again, a style that’s been carried over due to its huge success, (and got onto 90% of stockists’ forward orders), it’s the brand new, sleek, and red-carpet little number, Fallen Angel, that is hitting the big time for Oz label, Jean Fox. It’s a body hugger, in an embossed fabric, with a deep, deep V-neck and cut-away shoulders that form a halter. Sexy – yes, and very very stylish. Size 10, in ivory, clocked up the orders. The RRP is £1,495.
Contact: +44 (0)121 733 7309 / firstname.lastname@example.org
One of the key names from the Netherlands, and in the bridal business for more than five decades (how’s that for a success story?), Tres Chic has a big collection that buyers snapped up. No less than 75% of stockists zeroed in on style 9377TC, a gorgeously grown-up ballgown with a sweetheart neckline beneath the see-through lace-appliquéd long-sleeve bodice. Tulle and lace with added shimmer from pearl and silver beading. RRP £1,150-£1,250.
Contact: +44 (0)7935 156275 / email@example.com
There’s always a big buzz around the Veromia stand – the choice of dresses means there really is something for everyone. And what everyone wanted this time round was VRK61808, a sparkling new gown in sequinned tulle and lace. The best-selling size was 14 and it will sell for under £1,000… that’s music to many an ear.
Contact: +44 (0)20 8502 2257 / firstname.lastname@example.org
Curves count! The best-selling size of Sonsie’s lovely new 91806 was 22, which is useful to know if you are thinking of stocking a plus-size collection but haven’t got round to it yet. This particular label has won its fair share of awards – it has its cut, fit and support act totally together. Stockists loved the wide V-neck on this gown.
Contact: +44 (0)20 8502 2257 / email@example.com
ENCHANTING BY MON CHERI
The majority of stockists who carry this label, bought into 119120 – and size 12 was first choice for many. A fusion of exquisite corded lace, tulle and beading features, and the plunging sweetheart neckline shows female curves off to best advantage. This slinky gown is available in diamond white, or diamond white with oyster pearl and retails for just £630, while looking every bit a million dollars.
Contact: +44 (0)1954 232102 / firstname.lastname@example.org
As bridesmaids themselves get more demanding and want standout, fashion-forward dresses rather than the traditional background numbers, retailers are looking for collections with a bit of WOW about them. Hence the success of True Bridesmaids M404. This slim-line chiffon dress proved to be a star at Harrogate. And with a RRP
of £289, it’s a great buy.
Contact: +44 (0)1273 728637 / email@example.com
BELOVED BY CASABLANCA BRIDAL
A number – and a name – it’s BL281, Stella, from the Vows in Valencia collection. Starry lace, starry name, so perfect for our star numbers story. The lace is exclusive to this superb US label and the detailing comes together perfectly, from the spaghetti straps to the beaded belt, to the cascading back and sequinned tulle layered skirt. You hardy need more convincing, but the detail matching veil does it for us!
Contact: +44 (0)7759 226220 / Andy@casablancabridal.co.uk
From the all-together-now-in-one- portfolio of show-stopping accessories, comes the brand new and just gorgeous Linzi Jay’s multicoloured floral hairvine, style LP716, that can be twisted and twirled in countless different directions. Retailing at £49, it is irresistible. And if the bride doesn’t pick it for herself, her attendants will certainly want it. The veil in the collection – LA963 that brought in brilliant business, is a long (size 7) single-tier job with lace motifs all
round the edges.
Contact: +44 (0)1254 665104 / firstname.lastname@example.org
Margot is a shining example of the great-looking styles from Rainbow’s all-new Limited Edition range, where only 250 pairs of any style are available – so a touch of the exclusives here. Retailing at an incredibly reasonable £125, it comes in ivory satin dressed up with glittering detail.
Contact: +44 (0)1392 207030 / email@example.com
PERFECT BRIDAL SHOES
A cute little kitten heel is one of the signature selling points of style Tegan, but this pointy-toe sling back has a lot more going for it than merely heel height. A generous bit of crystal-encrusting on the strap, for example, plus a curvy vamp, and a neat little bow… It is dyeable, too, which makes it a fave with mums and party-goers as well as brides. Just £95 RRP.
Contact: +44 (0)1455 823814 / firstname.lastname@example.org