Long-established California-based house Private Label By G, sells across the globe into quality bridalwear retailers who recognise best-sellers. We caught up with UK MD Victoria to get an inside view of the latest collections in the portfolio
Tell us about the new Kenneth Winston collection for 2022.
Kenneth Winston is our top-end line, with a distinct couture look. All fabrics in the 35-piece collection are chosen because of their superb quality and special personality. The laces, for example, cover many different styles, from intricate and elaborate, to simple and stylish. And we use stunning crystal and Swarovski beadwork cross the collection, on lace, tulle and satin.
What about silhouettes?
Ballgowns will be a key story for next year. As well as secret sparkle skirts. What is a priority for us is acheiving the ultimate fit and, with more than three decades perfecting construction behind us, dress patterns are adjusted for every design so that it not only shapes the body but also accentuates a woman’s natural curves. And we offer three lengths, split sizes, hollow to hems and can meet special requests from raising a neck or backline to adding a sleeve.
Colours – anything new there for 2022?
Though all of our designs come in the traditional white and ivory, we recognise the wedding dress is an extension of the bride and that every bride wants to express herself in her own way. In our new collection, we’ve introduced soft colours such as blush and oyster.
What should we expect from Ella Rosa?
This label focuses on simplicity, with clean, under-played lines that are contemporary and chic. We use the same fabrics that feature in the Kenneth Winston line, but they are used in a different way and just lightly accentuated with beading. Ella Rosa’s charm is in its ability to be effortlessly beautiful.
The feedback you are getting – does it suggest brides are looking to spend less on their dream dress right now?
Not at all! We think brides are going to go for it – they have had longer to save and want to get married in style! Bridesmaids, mums and guests, too – everyone is ready to get dressed up and have a party!
Look out too for the other collections in the portfolio – Gallery, Plus Size and bridesmaid line, Colour. Visit kennethwinston.com or call Private Label by G on +44 (0)1765 530282. See the collections at European Bridal Week in Essen, 3-5 July, and the Harrogate Bridal Show 12-14 September.