Ivory & Co made its name in the accessories arena and then added a superb gown collection to its offering. Each year, the label raises the bar with evermore inventive designs that set the stage for the new season
Sarah Bussey is single minded in her creative approach. In her Wild At Heart range there are 22 stunning silk dresses plus 17 capes, overlays and boleros, all differrent, all special, and all underpinning her design-driven signature. Key features include nipped-in waists with soft A-line skirts, figure-huggers with plunging V-necklines and clever darting in skirts to create flow.
It is silk all the way and in so many forms – jersey, georgette, crepe, chiffon and damask, with beautiful laces, sequinned overlays and beaded appliqués.
The Ivory & Co accessories collection, a line with hundreds of pieces from classic tiaras that have seen a resurgence in recent years to the more informal hair vines and combs, is featuring floral themes and deconstructed patterns for 20/21. We especially love the hand-enamelling treatment on many pieces. Silver pearl, Champagne gold and a warm bronze gold are the colours that count and opaque opal-style crystals are working as the ‘something blue’ for many brides.
Says Sarah: “Whilst this is a challenging time within the industry we have to be positive and know that couples whose plans have gone up in smoke will still want to get married. We can look to times ahead when brides will have rearranged dates as well as the regular stream of new brides we would normally expect who will also be wedding buying.
Be prepared is my best advice. Be sure to have enough planning in place when you can re-open and sales can be maximised. Be flexible for last-minute brides who have taken up new venue dates, and utilise current stock for sample sell offs for those customers who don’t have the luxury of time to wait for a dress to be made. Plan to freshen the designs you will offer in your store in the next buying cycles to make sure you are able to show brides dresses which are on trend and in demand with current practicalities.”