Jenny Packham launches its first Chinese mainland flagship store
Jenny Packham has launched its first Chinese mainland flagship store. At 153sq ft, it’s housed within the prestigious Peninsula Hotel, Beijing.
The design concept is minimalist and modern, in keeping with the fashion house’s London flagship aesthetic.
The store opened its doors on 6 July, offering an exclusive selection of coloured bridal gowns alongside an edit of traditional bridalwear.
“Asia is a major growth market for us across all categories. Demand and brand awareness is high and we very much enjoy doing business in the region,” said Mathew Anderson, CEO.
Creative Director Jenny added: “This year we celebrate our 30th anniversary in business. To open our first store in China feels like an exciting move into the next stage of growth. I love designing for the Chinese market and am looking forward to offering our customers our signature brand experience”.