Launched in 1988, Jesus Peiro has grown up beautifully. This is a label where striking architectural shapes are the personality, leaving little room for frills and froth of other design houses. The 2022 collection of 74 pieces does include embellishments – feathers, rhinestones, embroidery and appliqué – but these are often worked into the fabric and never take over from the sharp lines and chic cuts that the label is known and loved for. In the new collection expect to see statement sleeves, turtle necks, corseted bodices, epaulettes, perkins collars, trousers, and a nod to the trend of split skirts. Complementary pieces feature, too – coats, capes and boleros – that add a new dimension to the structured sense of Peiro style.
We asked Marion Mathews about feedback from retailers and whether brides were talking about cutting back on spend, or going all out for gorgeousness, regarding of cost. She reported: “It seems that our price point is doing well right now – we are positioned as upper mid-level with an average retail price of £2,000-£2,500 and also offer of made-to-measure or customised design. It appears that brides love the concept of something made just for them and our prices are seen as very competitive for that offering. We are generally positioned in stores that sell mainly mid-high price point dresses and we are seeing good demand. Increased awareness of ethical production methods and provenance is definitely helping our brand right now.”
Reckoned bestseller for the season ahead? “Style 217 is getting a phenomenal reaction,” says Marion. “It is sampled in brocade but can come in any of our plain fabrics too. And it can be ordered with or without the top.”
Want to know more?
Email Marion at email@example.com
And visit jesuspeiro.com