It has been announced that Hitched and You & Your Wedding’s digital business have been acquired by The Knot Worldwide (TKWW)…
Yesterday a press release from Hitched announced that they would be joining The Knot Worldwide, along with You & Your Wedding. Owning The Knot and Wedding Wire, two of the biggest wedding brands in the USA, TKWW also has leading digital wedding businesses across Europe, Asia and Latin America.
The release stated:
Firstly, TKWW is making a sustained investment in its technology platform that will help us deliver a best-in-class digital experience for couples.
Secondly, our plan is to reach even more couples across digital and social platforms, helping us connect you with customers at the right time in their wedding planning.
Finally, this change allows our UK team to collaborate and share expertise with wedding experts in 15 countries across the world, helping us to continue improving the quality of what we do, every day.
Sales contacts are set to remain the same, and editorial enquiries are to go through Sarah Allard, Editor.
We wish all parties the best of luck for this next chapter.