Kobus Dippenaar, the maestro behind South African label Anna Georgina, firmly believes that the effort retailers have made to communicate online paves the way in future success once businesses open up again
“Things have changed drastically,” says Kobus, “but we will come out of this achieving more because we, too, have changed. We should not be afraid… we should be optimistic. A bride’s choice of dress or her budget may be different now, but weddings will continue.”
The Anna Georgina line, launched in 2012, is today headquartered in Germany and South Africa. The 15-piece collection for 2021 is a perfect balance – 15 stunning gowns, two tops and one fabulous ballgown skirt that rings the changes. “Ballgowns with slits and the option of different tops to create a surprise element is the direction I have taken for the new season,” he says.
The PURE Collection has clean, minimal embellishments with the focus on new silhouettes. From a sleek crepe column gown, to natural waists, sculpted necklines, and structured skirts, to the show-stopping V-neck lace open back with cathedral length train.