Ladybird have fast tracked a significant and exciting change in response to both retailer and brides feedback, proving it’s always good to talk to your suppliers.
Every bridal retailer knows how difficult it is to manage the disparity between their brides “high street” size expectations and the size they need to order the brides dream gown in! Ladybird have not only made their sizing more generous, increasing each size by the equivalent of one size. They have also increased the size range offered, with almost all their collections now available from UK4-UK34.
“It’s hard to find a convenient time to make such a positive change that affects every aspect of the manufacturing and design process, it’s not been easy but we were all passionate to make the change to coincide with the launch of our 2021 collections and the eagerly anticipated reopening of our stockists. We felt that it was important to give our retailers time to prepare. We also felt it was vital our retailers had clarity so the change in our sizing has been adopted not only for the new collections but every carryover style. We want our retailers to be able to concentrate their efforts on returning to normality, so we have bucked the industry norm, offering our retailers the simplicity of using just one size chart for every Ladybird styles,” says Richard Lill, Ladybird UK.
This is just one of a range of support measures like extended credit terms, free dresses, staggered buying and delivery scheduling, Ladybird have put in place to help its retailers navigate through these difficult and unprecedented times. Ladybird’s UK Office will reopen this week.
“We have been on hand throughout the lockdown period supporting our retailers as they have supported us, not least with their enthusiasm and excitement for our virtual launch of our 2021 collections which included a live stream from head of design Ingrid van den Brink, we are truly humbled by the level of buying our retailers have achieved especially as this is such a departure from most retailers normal buying procedure. We feel it’s so important to show our solidarity with our fantastic retailers as they return to their shops, returning to the office/showroom allows us to offer them every support they need including our extensive loan sample program. We have already been working hard to fulfil lots of requests from retailers who have had such a strong and positive response from brides eager to find their dream Ladybird gown. We are super excited at the prospect of seeing existing and new retailers and showcasing our fantastic 2021 collections, which is so multifaceted and encompasses every new and exciting trend in bridal at Harrogate bridal” says Lill.
If you are interested in finding out more about this European market leading brand, contact…
UK office: 01423 876 380
Mobile: 07767 351 270
See Ladybird at Harrogate Bridal 13-15 September 2020: Stand M22.