With blush pink wedding dresses proving big news for the coming season, are white wedding gowns on the way out? One survey has suggested some wedding traditions are more popular than others…
The tradition of the white wedding is at risk, a recent survey has revealed, with almost 40% of Brits agreeing that the bride wearing a white dress is the British wedding custom most under threat of disappearing.
Despite the cultural heritage of the Royal wedding earlier this year, a whopping 83% of the British public feel that our wedding traditions are being challenged.
We’ve seen a huge increase in the number of blush pink wedding gowns in the latest 2019 collections, and we must admit we do adore them! But could coloured gowns ever truly replace the traditional white gown? We’re not sure. Pink has long been a favoured colour among Hollywood A-listers with celeb brides Gwen Stefani, Jessica Beal and Reese Witherspoon all replacing the classic ivory and cream for a more playful hue.
Whilst the colour of the dress is being called into question, tradition around the bridal gown is still seen as an incredibly important part of any wedding day. The groom not seeing the dress before the ceremony was cited as the most important by 34% of respondents.
Gemma Williams, Weddings Executive at Newbury Racecourse, commented:
“The survey results show that modern British attitudes towards weddings are shifting to reflect society’s changing values around gender – brides have more freedom to express themselves and wear a colour that they feel truly comfortable in. They are no longer bound to one image of the perfect bride. We have seen a sharp increase in brides opting for more pastel pinks and blues and we expect this trend to continue in 2019, with even the more traditionally-minded brides selecting unconventional bridal gowns in colours more flattering than the classic white.”
Two conventions that the public see as firm staples and not at risk are the first dance and the throwing of the bouquet.
Further findings from the survey include:
- 39% of respondents agreed that the white wedding dress is the tradition most at risk.
- 86% of women agree that wedding traditions are beginning to be challenged with 80% of men in agreement.
- More women than men agree that the groom not seeing the dress was the most important tradition – 32% and 23% respectively.
- 28% of respondents agree that the first dance is the most important wedding tradition. Over 3 in 10 (32%) of female respondents agreed, compared to 23% of male respondents.
- 39% of respondents saw the man proposing to the woman as the tradition most at risk.
Have you noticed changing attitudes amongst brides? We’d love to hear your thoughts!
(Main image credit: Martin Thornburg – A Mon Cheri Collection)