Loop the loop, that’s the latest and the greatest bit of inspired design thinking from designer Carlos Saavedra for Dessy, the brand that totally gets what bridesmaids want. Introducing the Loop Dress…
Take one dress, in seven colours, six sizes and an amazing 13 different ways to wear it; the loop dress has to be one of the key stories of the new season; the fabric is wrinkle-free and machine washable, and each dress comes in a see-through carry pouch with an instruction card giving all the style options. Can the story get any better?
Oh yes, the loop dress is set to retail at a highly attractive £115 for the midi version and £125 for full length. And that is seriously good news to retailers and their customers.
The concept comes from a very talented designer, Carlos Saavedra, who grew up in Puerto Rico and, at the tender age of 14, secretly took his first sewing lessons with his best friend’s mother. The result, a surprise dress for his own mother, and the start of a passion for fashion that has stayed with him ever since.
Soon after finishing his studies at New York’s Fashion Institute of Technology (FIT), Saavedra broke into the accessories market, designing his own signature line of scarves and he later worked as Creative Director for the London-based Lulu Guinness brand, then as Head Designer for Kooba Handbags; Vice President of Design for Ralph Lauren Handbags/Accessories and, most recently, with Henri Bendel as Design Director. His love for fashion has now gone the full circle with this stylish dress for Dessy that is perfect for every occasion – the ultimate convertible.
Check out youtube.com/user/dessygroup for all the possibilities
For information contact Michele O’Neill on +44 (0)1909 774471