Luxe Bride and Love My Dress are delighted to announce that they are entering a partnership
Who are Luxe Bride?
Luxe Bride is a collective of 26 brilliant bridal boutiques located throughout the UK. Luxe represents a small band of committed individuals and businesses whose owners care deeply about the experience of their clients. These business owners are the ultimate allies to women of all kinds, from across all communities and religions and from all backgrounds.
Who are Love My Dress?
Love My Dress is a refreshingly inspiring British wedding blog that embraces glamour and elegance and encourages honest and heartfelt wedding celebrations. It was founded in 2009 by Annabel Beeforth, following her own wedding of the same year. Nowadays, Love My Dress is recognised as a leading industry influencer and inspiring digital platform both in the UK and across the world.
Why are they combining forces?
Love My Dress and Luxe Bride explained: “For a long time now the wedding industry has taken a massive rap from press, mainstream media and ill-conceived TV shows. We’ve been rich fodder for lazy journalism. There has been an extremely unfair message delivered, even through supposed feminist publications, that treat the business owners in our industry like money grabbing pariahs and assume that all brides adopt a princess complex as soon as they become engaged.
“As retailers, we have found it very hard to get air time for what we know to be actually happening in our shops right now, our partnership with Annabel and Love My Dress will provide us with the voice and platform we need to redefine the bridal boutique and bridal retail experience.”
You can read more about this story by clicking here, and we’re very excited to hear this news. It could be the start of a beautiful relationship!