Get up to date with all the latest collections, trends and news from the industry for free, with our very latest May/June issue…
We thought long and hard about the direction we wanted to take for this issue. With a halt in trading, no clear picture of when the new ‘normal’ would emerge and be operative – or the form it would take, we felt a change in content was vital.
So, we approached retailers – some direct, some through social media channels – and asked them to talk about their feelings, their thoughts, their concerns. What has fascinated me is that a number, having been hesitant initially, reported feeling the exercise was cathartic and served to clarify their own thought processes; they came out of the experience feeling more positive than they had been at the start. That so many have focused on their brides – present and future – and spent time and energy staying in contact with them, advising and supporting them is what makes our industry so strong.
We asked suppliers for advice, too, and for the messages they wanted to get over to their stockists. And we asked them about their new collections – the ones that were months in the making in readiness for the key buying events of 2020… that never happened. The vast majority were fast to act to produce virtual showrooms, online appointments, one-to-one presentations, ensuring that retailers were kept in the loop and aware of what would be available and ready to deliver when the time is right. And there will be a right time. It will introduce a different way of doing business, yes, but it will be the way all of us will be working and that makes change far easier to deal with. In the meanwhile, we all seem to have been occupied long hours, mapping out our need-to-do’s, and renewing old friendships.
I think it is the shared conversations that have helped so many of us. The exchanges by email and phone, the ideas for moving forward, the WhatsApp swops of quirky videos, the fun poked at officialdom, updates on who is doing what and helping fundraising. We need to grab those smiles from wherever and be thankful for our circle of like-minded people.
You can take a look at the whole May/June issue HERE, for free!
If you want your opinions heard, your bridal questions answered, or if you’d like to become one of our stockists, don’t forget to get in touch – our Editor Susi Rogol-Goodkind loves hearing from you all!