As many couples have had no option but to rethink their weddings plans in these challenging times, increasing numbers are looking at an intimate micro-ceremony for their special day, and considering a big splash of a party later, when the time and the conditions are right.
The dress decision is a key consideration – as much as ever – but thanks to forward-thinking brands like Morilee and designers like their Madeline Gardener, there is a whole new wave of thinking. With deliciously chic, underplayed dresses and outfits that are absolutely perfect for relaxed weddings, your brides have real choice and the wittily-named ‘Other White Dress’ collection by Morilee certainly meets all expectations.
From short and sweet dresses to jumpsuits with sweetheart neckline tops to narrow slit-skirted numbers, this is a range to consider for your customers who are looking for a special dress – the one that is possibly very different to what they originally envisaged. The reliance here is on exemplary cut and under-stated detail rather than layerings of embellishments, and the finished effect is minimalistic and utterly contemporary.
And, when restrictions change and the big gathering and more formal events are back on the schedules, then the simple dress already chosen will be perfect for the post nuptials party, or for destinations weddings which will be back, big time, when we get the okay to travel. The pieces in The Other White Dress Collection are a delight and fit not just current needs, but future thinking, too.
