Get up to date with all the latest collections, trends and news from the industry for free, with our very latest July/August issue…
It’s been a very very long few months, and an experience we hope will not have to be repeated. But we have come through it, we have learned from it and, in the main, although a bit battered and bruised. we have emerged with positive attitudes and pioneering instincts. So many retailers reported their concerns about the regulations governing shop reopenings but, when it came to it, found that their customers were accepting of the new conditions and respected shop owners adhering to them. And, best surprise of all, appointment books for many have been filled to capacity and conversion rates higher than the usual.
And think how much we have had to learn about the value of communications. Retailers have developed skills they never knew they possessed, taking charge of their social media activity and control of their website, producing their own video presentations to showcase new collections to their potential customers. Who would have thought a year ago – or had the confidence – to pick up a mic and smile at the camera, and talk, talk, talk about trends, about fabrics, about designer detailing?
The behind-the-scenes (AKA working from front lounge rather than back office) experience has been invaluable to so many of us, giving us time to think, focus and analyse what is important and what can be improved. Retailers have evaluated everything from the labels carried to the lighting in changing rooms, from ROI to buying habits and from website efficiency to relationships with suppliers. And the virtual presentations from many of the top manufacturers – presentations packed with expert advice as well as the line-up of new frocks – have made a key difference. Will they carry on with them? This could also be great way to buy across the year.
Yes, 2021 looks like being action packed from start to finish. We could find there is no ‘season’ next year but that the whole year is wedding season and that business is better than we possibly could have hoped for during those few long months that wiped out a chunk of 2020.
You can take a look at the whole July/August issue HERE, for free!
If you want your opinions heard, your bridal questions answered, or if you’d like to become one of our stockists, don’t forget to get in touch – our Editor Susi Rogol-Goodkind loves hearing from you all!