Get up to date with all the latest collections, trends and news from the industry for free, with our very latest September/October issue…
“We are living in a world of constantly-changing opinion – not just from officialdom, but from within and surrounding our own world of bridal. It’s been encouraging to hear from shops that they are doing way better than they could have imagined even a month ago, with bulging appointment books, zero no-shows, an okay for charges, and a high rate of conversion, as brides are saying “yes to the dress” faster than we had become used to. And now, with slightly larger numbers allowed at ceremonies and a wide acceptance of health and well-being rules, we have good reason to be optimistic… although there are still tough times ahead in terms of spikes in the pandemic and the repeat lockdowns that could result.
Brides-to-be seem to have adopted a well-balanced attitude, too, and despite the initial disappointment of attending try-on sessions without an entourage in tow, many are reporting that they felt less pressurised and better able to make decisions for themselves. Perhaps that’s why they are saying ”yes” earlier on in the process.
The big decision immediately ahead of us, though, is that of the next round – or any round at all – of buying, with carefully-conceived virtual opportunities offering what to many is the perfect option to traditional trade shows and the way of the future. Buying into brands you know and trust and have a history with is satisfying and reassuring – being able to do that in your own time and own pace is a highly- attractive proposition.
It is because of the many opinions that abound throughout bridal right now, that this issue of Wedding Trader has focused on commentary. We have asked retailers to address brides, suppliers to address stockists, agents to address customers, influencers to address show organisers, and one particular wedding planner to address the government about what needs to be considered to ensure not just a healthy future for business but the happiness of those couples waiting to tie the knot.
This issue is designed to get you thinking…”
You can take a look at the whole September/October issue HERE, for free!