Working closely with their retailers across the country, Romantica of Devon has been there with support, advice and information from the very start. Now it is over to you to make your buying decisions from three stunning new collections
The new Romantica, Pure Bridal and Jennifer Wren Bridal ranges are ready and waiting for you to view. You already know the quality make and superior design of these collections, so picking the pieces you know will sell well for you, and that you can promote via social media before your shop can re-open, is the way forward. The choice of styles takes in the popular – ballgowns, mermaids, fit and flares and A-lines – while your brides looking for tea-lengths will delight in what’s on offer.
Boss James Waddington has this message for retailers: “In these uncertain and worrying times it is important to keep communicating; with your team, current brides, new brides and wholesalers. Many brides have postponed their weddings and will turn to you for advice on what to do next; stay positive and try to be as helpful as possible while keeping yourself and brides safe.
“As the situation evolves it is important to try to stay one step ahead if you can, be as organised as possible. There are also new brides, which is incredibly positive! Keep up to date on your social media platforms to give these brides the opportunity to view your gowns while they are staying at home, the more posts they engage with the more excited they will be to visit your store when this is all over. We are all in this together and we will be with you through this, whatever you need and we will be there to guide you afterwards. Stay positive and stay safe.”
Make contact and stay ahead of the game:
Features in Romantica to look out for are the illusion lace cold shoulder, lace side panels, sumptuous Champagne and blush hues, illusion bodices, botanical ditsy floral lace, illusion lace, high necklines, diamond keyhole backs, contrasting layered lace, ruffled tiered skirts, and fabulous bold lace appliqués.
In Jennifer Wren, special details include plunge necklines, detachable illusion lace tops that sits underneath a beautiful bodice for more coverage, exposed bodice boning, Grecian-inspired flowing tulle arm details, illusion trains.
Pure Bridal is where you will find scalloped lace, bow details, illusion bodices, high illusion necklines, geometric details, lace sleeves with bell cuffs, dropped waists, and defined lace waists details.