Each month we’ll be talking to a noted designer (in this case duo) about their business, their attitude to change and, of course, their latest collections. We’re starting off with Trude and Hamid of Sadoni, Norway’s shining bridal star…
The idea of creating our own manufacturing atelier has always been a dream for us as designers. And now that dream has become reality. We have just celebrated its first anniversary but it feels like it has been a part of our story forever. We are immensely proud of the highly-professional team we have and enjoy every minute of working directly with our staff; we can now communicate more effectively and provide even faster, better service to our clients.
Our employees are like family; they are loyal to us as we care about their well being and provide good working conditions. We create the Sadoni collection together, sewing our dresses with love and paying attention to every detail to ensure we provide the highest quality.
A real bonus of working with a small talented team is that we can truly get to know each other and learn from one another. As a group we design, create, laugh, work hard and care about each other.
Having control of each and every step in the production process makes an incredible difference while also instilling confidence in what we do and what we offer. And that in turn gives us a real sense of freedom as a business – being able to control the quality of our gowns and our distribution channels are real benefits, and we can share them with our brides and our retailers.
Of course, our very location in Oslo, northern Europe, is an added bonus with its closeness to our main market in Europe, and allows us to be highly competitive in terms of delivery and product excellence. At the same time, our new venture allows us to support the local economy while helping to look after the environment by removing long-distance transport from our agenda.
Our goal these days is to educate and inspire the bridal world by making the work process more transparent. We not only want to share our knowledge and expertise about latest trends and style that match the bride’s individuality, but our values, too.
Many people want quality clothing, but do they know what it actually means? We will be introducing our customers to that very concept through the Sadoni blog in which we will be sharing knowledge about different fabrics and the benefits of handmade clothing and include lots of lively information about bridalwear in general and trends specifically.
A balanced approach
While there is a lot of information around and details of current ‘must haves’, we feel sometimes brides may get pulled into something they do not like or want because they have been overwhelmed with advice and suggestion.
We want to help brides find themselves, consider what is important to them and their values and to find that special dress that makes them feel wonderful.
We are focused on the new bridal collection for 2020 that we will launch in the forthcoming spring. We are inspired by Nordic spirit and nature; the collection has that authentic Sadoni signature that marries pure simplicity with a laid-back bohemian style, and has a freshness that is inherent to its personality. The layers of pure silk, the refined laces, and the handmade detailing are central to that design proposition.
Brides these days have changed. With borders being opened; they are the citizens of the world with international sophisticated taste. Many of them care for the environment and put their beliefs into practice.
Nowadays brides do not seek the ordinary; they strive to be unique and want that personal touch that makes a difference.
At Sadoni, we have an innovative way of thinking and reaching out. It’s crucial for us to meet brides who share the same values as us. We think outside of the box in our approach to design trying to differentiate, communicate and meet brides’ needs. It is important that brides not only look beautiful, but feel beautiful; the dress should never take over, but it should reflect their personality and lifestyle.
The new Sadoni collection is inspired by brides of today, by their individuality, their taste and their need for a personal look with a touch of luxury. With that in mind Sadoni is presenting two different looks – one for the sophisticated bride, the other for the free-spirited bohemian bride.
The first fuses simplicity with the most luxurious silk satins and softest chiffon fabrics emphasizing timeless, but thoroughly contemporary elegance; the second makes a statement about creative bohemia, expressed through geometrical laces with a delicate transparency, and introducing blush undertones.
The silhouettes vary from slim fit, to flowing full skirts and soft mermaid shapes; the fabrics are mixed and matched to create a chic, modern touch with delicate detailing. Sadoni is reaching out to re-interpret traditional bridal fashion, giving it a Nordic, innovative twist.
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