And that S stands for Sara R! We promised occasionwear buyers a special treat, and this is it… A stunning label from Spain, bought to the UK by DOM Bridals
Rare are the times when an occasionwear collection offers something quite different to the usual dress-and-jacket combinations and play-it-safe cuts. They are, after all, what the market is all about.
But when a refreshingly different label appears – one that focuses on cut and colour and is more an interpretation of elegant day wear than a red-carpet contender – it is time to celebrate.
Sara R (the R stands for Ruiz), together with her brother Jorge, own what has become something of a tour de force in Spain, a womenswear brand that stands out and makes a statement. The label has a distinctive personality, an individuality that follows designer Sara’s belief that fashion should be vibrant, sophisticated, and, above all, fresh and fun.
Don’t just think MOB and formal here – look instead to guestwear, a day at the races, a major charity event.
DOM Bridals saw the collection in Spain, and it was love at first sight; the colours, the use of fabrics, the accessories that complete the picture… It all added up to something special and, within the range of around 80 pieces, real choice. And that is something perhaps missing in many occasionwear brands today, where a single theme is adopted throughout.
The once-a-year collection retails from £100, and that too, for the quality and style on offer, is exceptional.; the size range runs from 8 to 20.
On the map
DOM did a test run and showed the range at MODA last August to gather reaction. As expected, Sara R hit a high note straight away and was snapped up by retailers looking for something different… and finding it.
With distribution rights in the UK and Ireland, DOM already knows that it has another big-time winner in its portfolio. Bloggers and the media got busy spreading the word right after MODA, and now a complete marketing plan has been released, so other retailers can plan their buying.
The programme kicked off in Ireland at Dublin’s Fashion City; then the sales team will hit the road. Next it is the all-new, not-to-be-missed Harrogate Fashion Week in late July, followed by MODA in August.
Vibrant yellows, dusky pinks
So what can you expect from this made-in-Spain collection? Vibrant jerseys in shades of yellows, red, royal blue and purples; chiffon floral prints and brocades in soft hues of gold, dusky pink and pale blues; printed satins and nude necklines, finished with metal or fabric beaded belts and large statement flower corsages. The fabrics are wonderful, and they too wave the Spanish flag.
DOM has carefully structured its offering to potential stockists, aware of the importance of exclusivity in this particular market sector. There is a 25-piece minimum order – which trust us, you’ll find easy to fill from such a wide selection – while a 50 piece commitment will secure the area. The company will be promoting Sara R through its social media channels, and trade and consumer print and digital magazines.
Want to find out more about this exciting range? Here’s where to go.
T: +44 (0)1954 232102 | E: firstname.lastname@example.org | W: sara-r.co.uk