Valmont Barcelona Bridal Fashion Week (VBBFW) went digital this year due to COVID-19, and has considerably increased its outreach as a result!
The VBBFW app remained active for a month, and from 18 September and 18 October had nearly 16,000 users, with fashion shows recording almost 70,000 views.
The 100 brands that took part in the digital Trade Show, received a total of 6,000 requests from potential buyers to access the private space on the platform, which is reserved only for professionals, who were then able to admire all the details of the collections.
As a promotional initiative VBBFW has also, for the first time, cooperated with Chinese social network Weibo on its channel devoted to bridal fashion, which has more than 1.4 million followers. The videos of the fashion shows recorded three million views, thus significantly increasing the dissemination of the collections in a market of particular interest for the internationalisation of the brands.
Thanks to technology, the dissemination of images from the VBBFW collections has never been so wide, nor has the public been so heterogeneous. This has provided us with the visibility we needed in terms of buyers and prospective brides from around the world so as to reactivate the industry and generate new business opportunities.
at a particularly complex socio-economic time such as the present one, we’ve sought to support the sector by combining creativity with the use of technology so as to overcome the barriers and restrictions inherent in the health emergency. Today, more than ever before, it’s essential to innovate and explore new global channels in order to promote the visibility of the brands and businesses, and, in this regard, the results have confirmed the success of our digital undertaking, one we share with the companies that have attended VBBFW 2020 and all the partners and collaborators that have given us their support. We express our sincere gratitude to them for the trust they’ve shown, for remaining by our side and for the great work they’ve done over these last difficult months.
The show has also been involved in the “Stop Child Marriage” programme that Save the Children is conducting to combat child marriage around the world, and the 2020 Elle International Bridal Awards, which this year acknowledged the excellence of 23 companies devoted to bridal fashion and weddings.
Find out more at barcelonabridalweek.com/home-2020/
(Main image: Pronovias at Valmont Barcelona Bridal Fashion Week)