Yet more advice from the interior design guru, Terry Moore – how can you bespoke your boutique?
If you keep your doors closed during trading hours, have a nice traditional bell. Try planters either side of the door for a touch of luxe.
Classy colour schemes
Use the Farrow and Ball range of colours for the store front. They are smart and sophisticated!
Stand out after dark
If possible, ensure your sign is lit at night for ‘stand-out appeal’ to passing customers. The same with the window lighting: put lights on a time clock until around midnight.
Present by range or style rather than price as you can up-sell that way.
The right props
Giving the impression of bespoke is excellent and a nod to this would be having things like pin cushions and tape measures around. If space permits for a tailor’s bench and cutting patterns and so on, then go for it!
No lighty, no likey
When asked what is the singular most important element to any store design my answer is invariably “the lighting’”.
Lighting creates the mood, sets the style, infers the market position, enhances the product, and makes the customer look great. Get it wrong and disaster looms!
Your boutique will need a combination of ambient lighting (background, to set a warm and relaxed mood) and feature lighting to pick out specific displays. To get the look right, you’ll need to have the minimum of spot lights.