For 2020 Valmont Barcelona Bridal Fashion Week is set to be a digital experience, with brands including Pronovias Group, Yolancris, Jesús Peiró, Cymbeline, Sophie et Voilà, and Valentini already having confirmed their presence…
Taking place from 18th to 22nd September, the event – organised by Fira de Barcelona – will be an interactive platform through which the fashion shows will be broadcast in a spectacular format, led by La Fura dels Baus theatre group.
The event will present the sector’s leading brands’ fashion shows via streaming with a revolutionary staging through an innovative 400 m2 stage made up of 7 m high and over 20 m wide LED screens.
The aim, for the first time, is to reach not only the professionals of the sector but also the end consumers and future bride. Plus, the commercial platform will remain operational and available to firms, buyers, distributors, manufacturers and designers for one month, until 18th October.
The Pronovias Group has not only confirmed its participation with all of its brands (Pronovias, White One, House of St. Patrick, Nicole Milano and Ladybird) but it will also act as a partner in the event. CEO, Amandine Ohayon, said:“as international leaders in the bridal sector we want to continue to be at the forefront of the market, giving our support and participating in this world-renowned event. Pronovias Group is proud to be promoting VBBFW 2020 with the participation of all of its brands in this new format.
Other labels that have already chosen VBBFW to display their collections, include: Jesús Peiró, Yolancris, Cymbeline, Sophie et Voilà, Marylise & Rembo Styling, Serena Whitehaven, Vestal, Atelier Emelia, Valentini, Bellantuono and new talent Lorena Panea, Olga Macià, Léonie Bridal and Poesie Sposa.
Estermaria Laruccia, The Director of the VBBFW, stated:
We want to thank all the firms and the Pronovias Group for placing their confidence in us for another year running, in an event that is preparing its most special edition in which, beyond the commercial drive of bridal fashion, it is addressing the end consumer for the first time through a platform that will broadcast the fashion shows of these great designers to future brides from all over the world.” She adds that “VBBFW thus takes another step to adapt to new times and does so hand in hand with the sector, to move forward together towards a new scenario and continue to support the revitalisation of the business and the creativity of the world of bridal fashion.
The VBBFW App will offer the trade show in an agile and interactive way, to facilitate contact and immediate interaction between the operators of the sector through a computer or mobile phone, at any time and from all five continents.
More details at https://barcelonabridalweek.com