Rumours can wreak havoc if not stopped dead and countered with the truth. We need to be open with each other, says Vivien Felstein of Veromia, and share misinformation so that individuals and businesses can protect themselves
“We’re building up to an exciting period at Veromia as we prepare for the launch of our latest collections across all our labels – some of which have been going for more than 18 years. We are proud of our track record of longevity within the industry and the strong reputation we have built up over that period.
That said, it appears our fortunes are in stark contrast to others in the field who have been forced to close. We all know that gossip exists on retailer forums centred on which company might be next to fall.
The opportunity to set the record straight
Retailer forums are a fantastic means to exchange knowledge and assist one another. It’s a shame, however, that they have also been used at times as a platform for some members to start rumours about the future of certain bridal manufacturers, who do not have the ability to respond. This is particularly pertinent when the suggestions being made are unfounded and can have a knock-on effect to the business in question. No doubt manufacturers would love the opportunity to put the record straight if they were given the opportunity to do so.
We are fortunate that Veromia is an organisation that continues to thrive. Our occasionwear ranges have enjoyed huge growth, while the rest of our brands continue to hold their own.
Aside from strong business performance, we also have the backing of a global conglomerate. This means we are always working on solid foundations. Our extensive range of labels are produced in our a large, modern, air-conditioned factory in the Far East, which has been producing bridal, bridesmaids and occasionwear dresses for over 25 years. It makes thousands of dresses for a host of US and European brands, but solely for Veromia in the UK.
Without our customers, what have we got?
The owner of the factory, Johnson Chong, also owns Veromia, meaning we enjoy favourable pricing on everything that is produced. This also means that there is a vested interest in ensuring our quality and delivery is the best it can be and, should there be any issues, they can be resolved immediately. We feel this gives us an advantage over many of our competitors. We also pride ourselves on our level of customer care – without our customers, what have we got?
The majority of our staff have been with the company for many years, and that runs all the way to the top – with myself, CEO, having been with Veromia from its inception 19 years ago.
There is no doubt that the plethora of companies from Europe and the United States entering the local market has made for stiffer competition in the bridal industry. However, we are confident that our passion for all things bridal and occasionwear, plus our track record of innovating – our award-winning Sonsie brand was the first-ever range designed specifically for plus size brides – will safeguard our name in this industry for years to come. ”
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